My target audience is going to be aimed at people who like upcoming new bands and music. I would like to make it appeal to everyone but I am basing it around rock and pop magazines such as NME and Smash Hits. Although they are very different, I want to create the very first music magazine that will appeal to lots of people. Be a pioneer!
The sort of person I am aiming for is someone who goes to any sort of concert whether it's bands that they like or hate or that they haven't heard of before. I'd like to also appeal to the sort of person that likes to get in the know of new bands and events and the charts of today. I'd like she/ he to listen to music in any way that they can and watch music channels, especially NME and MTV 2. I want it to appeal to people that are up for anything and have active social lives through music tastes comparing with other people. The pop side of the magazine I want to appeal to someone who has guilty pleasures in some of the dominant music of the charts today. Looking at the statisics of the NME magazine and what age, class and the number of people that buy it, I would like to aim my magazine for peopole between the ages of 14-37 as I feel that people between these ages are more likely to read the magazine as they would have a little more time and acknowledegement of todays music. Using Audience Demographics (socio-economic classifications), I want it to appeal between the classes of C1-D as i don't want working class people or unemployed people to think that they can't enjoy all sorts of music. The problem with categorising classes as you don't know how much people earn as for instance a plumber in class C2 might earn more than a college lecturer when they are in class B. it is difficult to define a certain class for my music magazine so i want to make it as widespread as possible. this maybe a challenge to appeal to the E class as they may not be as educated as say class C1-D. i will have to think about my language when writing the article and double page spread so that less educate4d people can understand it. however this can cause more problems as I cannot tell how much people spend and what is going out of the income. the classes concern the income of the household only. this then leads onto other magazines looking at the ACORN system and Psychographic ways of classifying people and categorise poeple into "consumer personality types". psychographics are divided into five different categories: mainstreamers, aspirers, succeeders, individualists and carers. i think that i want my target audience to be more in the individualists category as i feel that they would have an alternative taste in music to other people. thses categories are what marketers also think about their advertisements in a magazine so an individualist advertisement will be things like competions for gig tickets that maybe only a select few of the readers like, like what i am advertising in my contents page. i would like to attract poeple within the categorys of YAKS which are young adventurous keen and single. these are known as profiling categories.
